With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. And 84% of respondents in an Infographic World survey found the medium effective.
So if you’re going to catch up with the marketing trends, there’s no question that infographics should be a part of your content marketing plan. But that’s easier said than done because there’s a lot that goes into creating one. Not to mention the process of strategically promoting and distributing it.
So to begin, we will discuss what Infographic marketing really is and debunk the bits and pieces of information about why you need to create one and why you need to use it.
1. Appeal to a bigger audience
Not everyone likes to read text-heavy blog posts and articles; some are visual learners and may prefer image content over text. Infographics help you appeal to people with different preferences and expand your overall reach.
2. Put a fresh twist on old content
Infographic marketing provides you with new ways to repurpose your old content and keep your blog constantly updated. Choose some of your older, text-heavy blog posts and convert the points into bite-sized information for an infographic.
Infographics’ are also a great fit for many social platforms that highly visual. They can help you expand the reach of your blog content by translating it into a format that’s perfect for platforms like Pinterest or Instagram.
3. Build high-quality backlinks
Authority sites realize the benefits of infographics too. Even sites that have an abundance of standard blog posts and may not be accepting guest posts might be interested in publishing an infographic as an alternative. This means you get to build high-quality backlinks and strengthen your domain authority.
4. Drive high-quality traffic
All these backlinks aren’t just for boosting your domain authority; they also help you drive traffic to your site. Some of the readers are bound to show an interest in your product or service after seeing your infographic. So they might decide to check out your site, thus boosting your traffic and getting more prospects into your sales funnel. In fact, infographics have been known to improve site traffic by 12%.
5. Establish brand authority
Besides more traffic and higher domain authority, getting published by a reputable site gives you clout. When an authority site decides to publish your infographic, it means they’re vouching for you, leading readers to see you as a thought leader in your industry.
6. Educate your audience
According to the previously cited Infographic World survey, infographics are the most effective medium for learning and retaining information. So the right marketing infographics can help you get your message across more effectively as well as educate your audience about your products, services, and industry.
7. Strengthen your social media presence
Infographics give you something visual and interesting to share with your followers. Not only will this engage them, but it also makes them more likely to share your posts with their networks. This significantly boosts your reach and social media presence.
What can you create?
You now understand the benefits of infographics, so your next question may be what kind can you create? What type of information should you share and what works best in an infographic format?
If you’re looking to repurpose your own posts, look for content that can be easily summarized or illustrated. You might already have posts where quick bullet points or data visualizations help readers understand the key points of your content. These can help form the basis of an infographic. On the other hand, you want to avoid complex or nuanced topics that can’t be fully understood without a lot of clarifying copy.
Besides using infographics to repurpose information from your old blog posts, you can also create original ones too:
Share relevant research data: You can present original findings from your research or survey as an infographic. Or you could even curate relevant statistics and data from multiple reliable sources and turn them into an infographic.
Share relevant, fun facts: You could also put together some interesting facts relevant to your product, service, or industry and turn them into an easily digestible infographic. These can be great supplements to existing posts that summarize them in an easy to scan way.
Provide an easy-to-scan guide: Infographics are a great way to present instructions in a way that’s easy to process for the readers. If you have ‘how to’ content related to your products or services, create a bite-sized guide to help your readers learn how to do something. These also serve as downloadable assets that help users of your product or service always keep a reference on hand.
Compare products/services: Infographics also make it easier to compare two or more similar products or services. You can compile all the essential information such as the pros, cons, pricing, etc., of different offerings within your own catalog or comparisons with competitors and turn it into an infographic.