Updated: Apr 1
If you’ve ever wanted to have a defined and clear social media goal and are still working on it, then you’re reading the right article. That’s because you’re about to discover the successful social media strategies for having successful and meaningful social media goals.
And the good news is that this method works even if you are still fairly new to social media, or just getting started. You’re not alone and we can perfectly understand you. There is no right answer to what your social media objectives should be.
Before we start, we need to know why creating social media goals matters so much. It is because marketers out there can’t afford to ignore the process of setting such goals on social media. When you create a goal, you need to be accountable, and also you need your goals to guide your budget to see actionable results.
How to start setting your social media goals?
Step 1: Begin with an objective that is fairly broad
Many people who are new to setting social media goals don’t even realize that they need to do this step before they can get to think about specific, granular goals that will directly inspire their day-to-day social activities. And that’s why a lot of people who try to launch their social media plan end up failing – they’re simply missing this crucial step.
So, the first thing you need to do is create a big-picture objective that makes the goal-setting process less intimidating. You’ll find that this part of the process goes much more smoothly if you can look within these samples below:
● Small business: engage local followers and grow a greater community presence.
● Startup: build awareness for a new product and generate leads for it.
● Enterprise company: provide a timely customer service channel to boost customer loyalty.
Once you’ve set up a realistic social media goal with a broad objective in mind, you can then start thinking about specific, granular goals that’ll directly inspire your day-to-day social activities., then you can move on to the next step.
Step 2: Setting your SMART goals
The next thing you need to do is to basically outline your SMART goals and objectives. SMART stands for:
● Specific: Your goals should be clear, simple, and defined.
● Measurable: You want a goal that has one or more metrics and can be measured.
● Achievable: Is it achievable and feasible?
● Realistic: With your current resources of time and money, is it possible to achieve your goals?
● Time-sensitive: Every goal needs a time frame, whether it’s several months or a year
When our business first started setting up our goals, we made a lot of mistakes. This is because we cannot see the full picture of how to plan goals realistically because we didn’t know how to apply the SMART framework. And now that we’ve helped others do it through this blog post, we can already see in the foreseeable future that businesses will see the importance of having a SMART goal.
Step 3: Learn to identify your goal metrics
At this step, you’re going to need to identify the metrics you’d like to assign to your goals. So, what you need to do is review KPI’s or Key Performance Indicators and metrics of your social media accounts.
Let’s use “increase brand awareness on Facebook” as an example goal. For marketers focused on this goal, you’d want to pay close attention to the following:
● Fan count
● Page and Post Impressions
● Post Reach
● Link clicks (if you are linking to your company blog)
● Website analytics for Facebook referrals
In a SMART breakdown, “increase brand awareness in the next 3 months” for a cafe might look something like this:
● Specific: Increase brand awareness on your Facebook account within a five-mile radius of the cafe.
● Measurable: Increase fan count by 15%. Increase link clicks on posts about the new cafe by 15%. Have an average Post Reach of 1000 people per post.
● Achievable: Yes
● Realistic: Boost new cafe posts with advertising by $15 per post, targeting an audience within a five-mile radius. Consider also posting neighborhood specials to get the word out about the cafe.
● Time-sensitive: 3-month time limit on achieving the goal.
Your business objectives defined via specific and measurable results act as a compass for your team, setting the directions to help you achieve larger goals.
Step 4: Tracking your results overtime
Your goals depend on your ability to monitor your own data effectively over time. Ask yourself if your numbers are ticking upward in terms of conversions or impressions? Is your audience growing?
Whether the answer is “yes” or “no,” you’ll know for sure if your action plan is working. Data is especially important for setting realistic social media goals. After all, goals require context.
And there you have it – a simple list of things you need to be aware of if you want an established and meaningful social media goals. Now that you know how to set these goals, there’s just one thing left for you to do: take action.
So get to it, and soon you too will too have a defined and clear social media goal in the future.