Updated: Apr 1
If you want to level up your social media marketing, then you’re reading the right article. That’s because you’re about to discover our easy 6 -step method for creating a straightforward strategy that will help your brand find its potential and highlight your goals with a sense of purpose.
The good news is that this method works! It doesn't matter if you or your business is just starting with building your brand within social media, this method works for everyone.
Are you interested in more? Read on.
Step 1: Set goals for your business.
This is very important as this will be the basis of your social media marketing journey’s success. You must set realistic social media goals. We highly-recommend prioritizing smaller objectives that will allow you to scale your marketing efforts reasonably and affordably.
Step 2: Research your target audience carefully.
The next thing you need to do is research what kind of target audience will potentially interact with your business. Remember to try not to make assumptions, as this is a bad habit especially for the new marketers.
When we first started our target audience research, we made a lot of mistakes. And now that we realized our errors, we strive to help others do it in the right way as we see a lot of people tend to make the same mistakes. So let us share with you our top tips on how you can avoid them:
● Create a brand persona and list their characteristics such as age, gender, occupancy, interest, and behavior.
● Consider reviewing your analytics dashboard on Facebook to know trends and insights.
Step 3: Know your most important KPIs and metrics.
No matter what niche your brand is, you should always consider that a social media strategy should be data-driven. You need to focus on the social media metrics that matter rather than focusing on vanity metrics like the number of followers and reaction in a post.
These are the metrics that you need to be familiar with. Check out the breakdown details below:
● Clicks - How many people did click your post?
● Engagement - How many people interacted with your post?
● Hashtag performance - What hashtags are the most associated with your brand? What were your most used hashtags?
● Reach - How far is your content reaching the user’s feeds? This will be the number of unique users who saw your post.
● Organic and paid likes - Organic likes are anything your post has reactions on a social media platform without paying for an ad. Paid likes are those who reacted to your post because they viewed your ad or boosted post.
● Sentiment - Measurement of how a user reacted to your content or brand.
Step 4: You should curate engaging and meaningful social media content.
Your social media marketing strategy is rooting for the type of content that you create. At this point, you should now have an idea of what content to post that will align with your brand and marketing objectives.
Try to stick to your preferred content theme to let your viewers know what your brand represents. Another pro-tip is to conduct a competitive analysis to help your content stand out among others.
You may want to do it using Google search and key-in your most valuable terms and keywords to know who will show up or by using a third-party competitor analysis tool if you want to dig deeper.
The goal is not to copy what your competitors are doing. You just need to know what works for them and what conclusions you can form to adapt to your campaigns accordingly.
Step 5: Make it a habit of being timely as possible with your social media presence.
Many people who are new to social media don’t even realize they need to schedule a preferred time to check when their followers and people who are into their business are online before posting. It is best to learn the best times to post on social.
If you’d like, you can incorporate a scheduling tool to automate the posting process easier. Another reason why many people who try to get engagements on social end up having none – is because they’re simply missing this crucial step.
Another thing you need to do is to respond and engage with the followers or customers instead. Did you know that customers nowadays expect fast responses from brands and meaningful conversations regularly?
You’ll find that this part of the process goes much more smoothly if you apply these tips and tricks:
● Don’t leave your customers hanging. According to research, you should be able to get back from them around 10 hours at the very least. If you can, try to speed up your response rate by 4 hours for maximum customer retention results.
● Consider applying social customer care. Through this, your brand will gain respect by letting the audience know that you are there, ready to talk to them.
Once you’ve outlined your social media presence strategy, then you can move on to the next step.
Step 6: Assess what needs to improve and what’s working.
Before wrapping up your social media strategy, you need to adapt your system as you progress. You need to continuously assess your efforts because if you don’t, chances are, you’ll be left out in the trash, not knowing what the current trends are.
Continue to do testing and monitor your metrics behind every campaign you do. It will allow you to make small changes to your strategy rather than doing long, time-consuming changes.
And there you have it – a simple 6 -step method for getting started with your social media strategy. Now that you know how to set-up your own, there’s just one thing left for you to do:
So get into it, and soon you too will be way ahead of your social media marketing strategy.