Updated: Apr 29
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. And with over 250 million active users, Pinterest is one of the most popular social networks out there.
But what is Pinterest marketing, and how can you use it to promote your business?
In this blog post, we'll take a look at what Pinterest marketing is, how to get started with it, and some tips for creating successful pins that will help you get more clicks and conversions.
What Is Pinterest Marketing?
Pinterest marketing is the process of creating and sharing pins on Pinterest to promote your products or services. Pins are images or videos that people can save to their own boards on the Pinterest platform.
Users can then share these pins with their followers, and anyone who clicks on the pin will be taken to the original source of the image or video. This makes Pinterest a great way to drive traffic back to your website or blog.
How to Get Started With Pinterest Marketing
If you're new to Pinterest marketing, there are a few things you need to do before you get started:
1. Create a Business Account
The first thing you need to do is create a business account on Pinterest. This will give you access to analytics and other features that aren't available on personal accounts.
To create a business account, go to business.pinterest.com and click "Create account." You'll then be prompted to enter your business name, website, and other information.
2. Optimize Your Profile
Once you've created your account, take some time to optimize your profile. This includes adding a profile picture, adding a description of what your business does, and filling out your "About" section.
3. Create Boards and Pins
The next step is to start creating boards and pins. A board is a collection of pins on a specific topic, and you can have multiple boards on your profile.
To create a board, click the "+" icon in the top-right corner of your profile and select "Create board." Give your board a name and description, and then click "Create board."
Once you've created a board, you can start creating pins. To do this, click the "+" icon again and select "Create pin." You can then upload an image or video, add a description, and choose which board to save it to.
4. Promote Your Pins
The final step is to start promoting your pins. There are a few ways to do this:
Share your pins on other social media platforms like Facebook and Twitter.
Add a "Pin It" button to your website or blog so visitors can easily share your content.
Participate in relevant Pinterest communities and group boards.
Use keywords in your pin descriptions to make your content more searchable.
By following these steps, you'll be well on your way to getting started with Pinterest marketing.
Tips for Creating Successful Pins
Now that you know how to get started with Pinterest marketing, let's take a look at some tips for creating successful pins:
1. Use High-Quality Images
One of the most important things to keep in mind when creating pins is to use high-quality images. Pins with low-quality images are less likely to be repinned and are less likely to drive traffic back to your website.
When selecting images for your pins, make sure they're clear and eye-catching. You can also use tools like Canva to create custom pins that stand out.
2. Use Keywords in Your Descriptions
Another important tip is to use keywords in your pin descriptions. This will help your pins show up in search results and will make them more likely to be repinned.
When adding keywords to your descriptions, be sure to use natural-sounding language. Stuffing your description with keywords will not only look spammy, but it will also turn people off from clicking on your pins.
3. Promote Your Pins Regularly
Finally, don't forget to promote your pins regularly. The best way to do this is to share them on other social media platforms and to add a "Pin It" button to your website or blog.
By following these tips, you'll be on your way to creating successful pins that drive traffic back to your website.
Pinterest Marketing Case Study: How One Business Got Results
Now that you know the basics of Pinterest marketing, let's take a look at how one business was able to use it to drive traffic and sales.
The business we'll be looking at is an online retailer called Bonobos. Bonobos is an e-commerce clothing company that specializes in men's apparel.
In 2015, Bonobos decided to start using Pinterest as a way to reach new customers and drive traffic to their website. They created boards around topics like "Men's Style" and "Gift Ideas for Men," and they started sharing high-quality images of their products.
They also added a "Pin It" button to their website and shared their pins on other social media platforms.
Within a few months, Bonobos was seeing an increase in traffic from Pinterest. In fact, they saw a 400% increase in traffic from the platform within the first six months.
And that's not all.
They also saw a significant increase in sales. In fact, they attributed 10% of their total revenue to Pinterest within the first year.
Pinterest Marketing: The Bottom Line
Pinterest marketing is a great way to drive traffic and sales to your business. By creating high-quality pins and promoting them regularly, you can reach new customers and grow your business. So what are you waiting for? Get started with Pinterest marketing today!