Updated: Feb 19
7 Reasons Why Blogging Is Beneficial to Your Business
Some people are perplexed as to why blogging is so vital in today's social media marketing landscape.
Whether you are a small business or a big corporation, blogging is an essential component of any online content marketing strategy.
Are you still perplexed as to why blogging is so important? Here are seven advantages of blogging:
Increase traffic to your website.
Improve your SEO/SERP
Position your brand as an industry leader.
Improve your customer relationships.
Make social media content.
Long-term results are driven by blog entries.
1. Increase the number of visitors to your website
Perhaps the most essential reason for blogging is that it allows you to create relevant material for your target audience. This can be used as a marketing approach to drive traffic back to your website.
Make your website's blog the foundation for all of your social media platforms.
Your company could be on Facebook, Twitter, Pinterest, LinkedIn, or any other social media platform. Share links to your blog pieces on social media, along with related pictures. Give your social followers a cause to visit your website.
In addition, provide inbound links in your blog entries to route people to specific landing pages on your website.
2. Improve your SEO/SERPs
Blogs improve your SEO. Fresh content is still essential for outranking your competition in search engine results pages.
Incorporate keywords into your content. Make a list of the keywords, subjects, and categories that you want your company to be found for. When writing your entries, use these terms and related expressions.
Of course, whether you actively seek these out or not, blogging about your business, industry, product, or consumer lifestyle on a regular basis will organically raise your search terms. Being deliberate with your words will only improve your results.
Keywords and themes on your website are an important way for Google (and other search engines) to find your site for these searched terms.
3. Position your brand as an industry leader
A well-written blog article establishes your organization as a market leader. You are promoting your abilities for your business, service, or product by publishing topics that resonate with your market and demonstrate your knowledge.
Write blog posts regarding your products, for example, if you are a retailer. Your customers will come to regard you as an expert on the products they desire.
Post intelligent, well-researched articles on your service if you are in B2B. Make your field's center, or the place to be.
You are also establishing trust. The more you can demonstrate that you are knowledgeable in your sector, the more likely your customer will trust you to supply what they require.
Your consumers will also profit from the education you supply them.
4. Improve customer interactions
Blogs are another way to strengthen your relationship with your customers. Your clients can learn about your company or product by linking directly to your website from the comfort of your online home base.
Make use of this. Again, be a source of knowledge to develop confidence. Customers want to be informed, and they appreciate that you are the one teaching them.
Respond to comments and connect with your customers, just as you would on any other social media platform. If customers have any questions about a product you've written about, you should answer them directly on your website. Unlike many social media services, a blog is usually searchable on your website for a period of time. Your website comments are more likely to be read than a Twitter answer or a Facebook post. Your interactions will be seen by other customers as well.
5. Make social media content
Your blog entries are excellent pieces of material to share on social networking networks such as Twitter, LinkedIn, Facebook, and Pinterest. This is an excellent way to reach out to new and potential clients who may not have heard of your company before.
Repurposing your blog content is an excellent approach to keep your social media presence fresh without continually creating new content.
Using blog postings as part of your social media content marketing plan will also result in increased internet visitors to your blog.
6. Create leads
Blogging is an excellent method for converting visitors into leads. Because each blog post is indexed separately by search engines, it gives a potential to create leads if you include a call-to-action in the post.
These CTAs can lead to offers like free e-books, whitepapers, templates, trials, or any other type of content that people would trade for their information.
While it may appear difficult to set up, it is actually rather simple and only requires a few steps:
Create content that is valuable enough to your visitors that they will swap their information for it.
Add a call-to-action to your blog article offering free content using a popup or banner.
Set up a landing page to which people will be directed if they click your call-to-action, so that you can collect their information. After providing you with their details, the visitor will be granted automatic access to the promised content.
7. Long-term results are driven by blog posts
Consider not having to pay money on targeted advertisements or continually posting on social media to increase traffic to your website. Blogging enables you to do just that.
How, you may ask? You may thank the search engine for that.
Assume you've written a blog post. While you may receive a spike in traffic in the days following its publication since the content is now rated, it will continue to generate traffic to your website for months or even years to come.
Many organizations, particularly those in the growth stage, are apprehensive to start a blog due to the burden, particularly content generation. You can reap many benefits from blogging if you consistently write high-quality material and use effective marketing methods.
However, if you are hesitant to begin solely because of content development, think about outsourcing it.
Besties Building Brands offers this service at an affordable price. Get started with us today! Schedule time to chat!